Tag Archives: research

How Audiences Respond to Podcasts: New Research


Are you thinking about getting into podcasting? Wondering if podcasts still have an engaged audience base? In this article, you ll discover insights from new research that show how listeners consume podcast content, and what might keep people from tuning in. #1: Podcast Listener Base Maintains Steady Growth A January 2017 phone survey of 2,000 people […] This post How Audiences Respond to Podcasts: New Research first appeared on . – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/podcast-audience-research/

Facebook Ads and Metrics: New Research for Marketers


Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of ads on the platform. #1: Facebook Advertising Spend […] This post Facebook Ads and Metrics: New Research for Marketers first appeared on . – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/facebook-ads-and-metrics-new-research-for-marketers/

How to Research Your Competitors on Instagram


Wondering what your competitors are up to on Instagram? Want to compare their marketing efforts to yours? Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base. In this article, you ll discover how to research your competitors on Instagram. #1: Identify Industry-Wide Trending Topics and Hashtags To […] This post How to Research Your Competitors on Instagram first appeared on . – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/how-to-research-competitors-on-instagram/

Snapchat Advertising: Is It Working? New Research


Thinking of advertising on Snapchat? Wondering if others are finding Snapchat ads effective? In this article, you ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses. #1: Lack of Hard Analytic and Audience Data Makes Advertisers Wary Advertisers must be able to serve highly targeted ads to audiences to accomplish their goals. […] This post Snapchat Advertising: Is It Working? New Research first appeared on . – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/snapchat-advertising-is-it-working-new-research/

Chatbots and Social Media: New Research


Are you considering including chatbots in your marketing and customer support? Wondering how consumers are responding to chatbots? In this article, you ll discover new research that shares consumer reactions to chatbots and the issues businesses should address before integrating chatbots. #1: Millennials Are the Biggest Group of Early Chatbot Adopters According to a recent study […] This post Chatbots and Social Media: New Research first appeared on . – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/chatbots-and-social-media-new-research/

Reaching Millennials With Social Media: New Research


Are Millennials part of your customer base? Wondering how best to reach them on social media? In this article, you ll discover insights from new research you can use to get your social media messages in front of Millennials. #1: Millennials Are Digital Shoppers Millennials, those individuals born between 1980 and 2000, make up 25% of […] This post Reaching Millennials With Social Media: New Research first appeared on . – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/reaching-millennials-with-social-media-new-research/

Social Influencer Marketing on the Rise: New Research


Is your company considering influencer marketing? Wondering how social influencers might fit into your overall marketing strategy? Many businesses aren t sure if influencer marketing is a fit for them, or even how to go about pursuing a relationship with potential influencers. In this article, you ll discover why social influencer marketing is useful, where brands are running […] This post Social Influencer Marketing on the Rise: New Research first appeared on . – Your Guide to the Social Media Jungle
http://www.socialmediaexaminer.com/social-influencer-marketing-on-the-rise-new-research/